Monday, November 11, 2013

Infographic: How To Troubleshoot Google Authorship Issues, A Step-By-Step Flowchart

In October, I spoke at SMX East about some of the opportunities and challenges when implementing Google Authorship. At about the same time, a good friend of mine reached out to me with her authorship issue. While she appeared to have authorship markup set up correctly on her blog and linked correctly from Google+, her author image wasn’t appearing in SERPs — but did show for others writing on her blog. She’s not the first person to reach out to me with an issue like this.
Authorship setup can be confusing at best, and even when you think you have everything set up correctly, you still may not see your author image. What gives? It turns out that the author image itself can have an effect on whether your authorship snippet is displayed. In the case of my friend, her photo was a close up photo of her face, but it did not show her full face.
Here’s an example of what I mean:
Google prefers to show a full face with the author image, so don’t get too artsy with your selfie! When my friend changed her Google+ profile image to a full-face picture like the one on the right, her authorship snippet began showing.
My friend’s problem, and the problems I’ve seen others face with authorship, inspired me to create the handy flowchart below to help you troubleshoot what may be the issue.  Google also provides a few key points to troubleshoot authorship issues. (View a larger size flowchart here. Download and Embed Codes for the flowchart are available at the end of article. Click on the image to enlarge it.

Matt Cutts Talks Responsive Design Impact On SEO

Google has put out a new Wembaster Help video. In this one, Matt Cutts discusses responsive design and its impact (or lack thereof) on SEO. He takes on the question:
Does a site leveraging responsive design “lose” any SEO benefit compared to a more traditional m. site?
Cutts says, “Whenever you have a site that can work well for regular browsers on the desktop as well as mobile phones, there’s a couple completely valid ways to do it. One is called responsive design, and responsive design just means that the page works totally fine whether you access that URL with a desktop browser or whether you access that URL with a mobile browser. Things will rescale, you know, the page size will be taken into account, and everything works fine. Another way to do it is, depending on the user agent that’s coming, you could do a redirect so that a mobile phone – a mobile smartphone, for example – might get redirected to a mobile dot version of your page, and that’s totally fine as well.”