Matt Cutts On Creating More Content For Better Google Rankings

You may think that having more webpages increases your chances of getting better Google rankings. Well, you might be right. Kind of.

This is the topic of the latest Google Webmaster Help video from Matt Cutts.

“I wouldn’t assume that just because you have a large number of indexed pages that you’ll automatically get a higher ranking,” Cutts explains. ” That’s not the case. It is the case that if you have more pages that have different keywords on them, then you have the opportunity where they might be able to rank for the individual queries that a user has. But just having more pages doesn’t automatically mean that you’ll be in good shape or that you’ll get some sort of ranking boost.”

Google Removes Your Manual Penalty But Your Rankings Won't Improve

I see threads like this Google Webmaster Help thread all the time. In summary they say, my manual penalty was revoked by Google after I spent the time cleaning up my mistakes but days, months, and even years later, my rankings, traffic and thus sales have not improved at all.

Often, I'll see people get all excited after Google removes a manual action within Google Webmaster Tools, only to see that as false hope.

In early September, I talked about this in a poll I ran asking Does A Manual Action Removal Impact Google Rankings? We have almost two-hundred responses and the sad results are in.

53% said their rankings never improved, even after a year. 12% said they saw a ranking improvement within days, 14% said within a month, 8% said within 3 months, 7% within 6 months and 7% within a year. But 53% said never.

I didn't ask if they saw a full recovery. If I did, I suspect that 53% number to jump to 90% or higher.

Often, when it is a link penalty, the removal of the penalty doesn't help much. Why? Because those links that once counted, no longer do and thus the rankings will not return until you garner new, quality links.