Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines. As you move into 2015 and look to grow your website’s organic traffic, what will be most important for you to use for on-page SEO? Here’s a list of on-page SEO techniques that you are probably already using but are still important in 2015 and also some newer developments in SEO that you should consider in your strategy.
Include these On-Page SEO Tips in Your 2015 Strategy:
1. Optimize Your Site Page Around One Keyword or Topic
The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines
2. Remember that Keywords Are Important But Not Verbatim
Considering Google announced in 2014 that their paid search services, AdWords, would no longer rely on exact match keywords but also co-varieties of a keyword, it is likely that the same holds true for organic search, although it has not been explicitly announced. Keywords no longer need to be the exact same variation as displayed in your keyword tool. For example, the plural keyword, “inbound marketing tactics”, is equivalent to “inbound marketing tactic” in singular form with AdWord’s new targeting strategy. In addition, even if a searcher misspells, Google will still help them find your website despite the variation of the keyword optimized on your site.
3. URL Structure Should Be Short, Descriptive and Help to Categorize Your Website
A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. You can do this by keeping URLs short (this is also beneficial for UX), aligning to the page’s topic and keyword, and ensuring that URLs help you to categorize your site pages.
4. Optimize Page Titles
A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Since Google will only display between 50-60 characters in the title tag, you should keep title tags under 55 characters and try to drive people to click with compelling copy. You should also put keywords or topics towards the front of the title.