Sunday, January 26, 2014

Initial SEO Strategy: Tips That You Must follow Before Optimizing Your Site

Initial SEO Strategy: Tips That You Must follow Before Optimizing Your Site

Essential search engine optimization (SEO) is basic. What's more fundamental. SEO will help you position your site appropriately to be found at the most basic focuses in the purchasing methodology or when someone require your website.

What are web crawlers searching for? In what manner would you be able to fabricate your site in a manner that will please both your visitors/customers, and Google, Bing, and other web crawlers? Above all, in what manner can SEO help your web existence get to be more beneficial?

"Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne," Shelby (Director of SEO, Chicago Tribune/435 Digital) said.

#What is SEO, Basically?
The objective of foundational SEO isn't to trick or "diversion" the internet searchers. The reason for SEO is to:
  • Make an incredible, consistent visitor experience. 
  • Convey to the web crawler your expectations so they can propose your site for significant query.
Your Website is Like a Cake
Your links, paid query, and social media goes about as the icing, however your content, web data structural planning, content administration framework, and base go about as the sugar and makes the cake. Without it, your cake is flavorless, exhausting, and gets tossed in the garbage.

Wednesday, January 22, 2014

Google Webmaster Tools Crawl Errors Reports Now Showing Errors On Final Redirect URL

In the past, we have seen occasional confusion by webmasters regarding how crawl errors on redirecting pages were shown in Webmaster Tools. It's time to make this a bit clearer and easier to diagnose! While it used to be that we would report the error on the original - redirecting - URL, we'll now show the error on the final URL - the one that actually returns the error code.

Let's look at an example:

URL A redirects to URL B, which in turn returns an error. The type of redirect, and type of error is unimportant here.
In the past, we would have reported the error observed at the end under URL A. Now, we'll instead report it as URL B. This makes it much easier to diagnose the crawl errors as they're shown in Webmaster Tools. Using tools like cURL or your favorite online server header checker, you can now easily confirm that this error is actually taking place on URL B.
This change may also be visible in the total error counts for some websites. For example, if your site is moving to a new domain, you'll only see these errors for the new domain (assuming the old domain redirects correctly), which might result in noticeable changes in the total error counts for those sites.
Note that this change only affects how these crawl errors are shown in Webmaster Tools. Also, remember that having crawl errors for URLs that should be returning errors (e.g. they don't exist)does not negatively affect the rest of the website's indexing or ranking (also as discussed on Google+).
We hope this change makes it a bit easier to track down crawl errors, and to clean up the accidental ones that you weren't aware of! If you have any questions, feel free to post here, or drop by in the Google Webmaster Help Forum.

Google’s Matt Cutts: We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.
Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.
Matt then answered if Google does special crawling or indexing for these sites, such as indexing the number of likes or tweets a specific page has. Matt said Google does not do that right now. Why?
They have at one point and they were blocked. I believe Matt was referring to Google’s real time search deal expiring with Twitter. Matt explained that they put a lot of engineering time into it and then they were blocked and that work and effort was no longer useful. So for Google to put more engineering time into this and then be blocked again, it just doesn’t pay.
Another reason, Google is worried about crawling identity information at one point and then that information changes but Google doesn’t see the update until much later. Having outdated information can be harmful to some people.

Tuesday, January 21, 2014

Was Expedia Penalized By Google? SearchMetrics Says So.

Yesterday morning Patrick Altoft tweeted to me that SearchMetrics is reporting Expedia lost about 25% of their Google traffic overnight.
SearchMetric is indeed reporting this and I confirmed it with Marcus Tober from SearchMetrics via email. I posted the story on the traffic drop at Search Engine Land and asked if it was related to the link buying allegations Expedia was surrounded with last month.
Hacker News thread, that I've been following for the past couple weeks has more details about how Expedia may have been involved in link schemes and may have received an unnatural link penalty by Google. Google has not yet responded to my inquiries about the penalty. So I have no confirmation from Google or Expedia about it.
SEM Rush shows no drop off in traffic:
click for full size

Keep Writing Quality Content: SEO Bloggers React To Matt Cutts’ Claim “Guest Blogging Is Dead”

Google’s head of webspam, Matt Cutts, caused an uproar in the SEO community yesterday when he published a blog post on his personal blog claiming guest blogging for SEO purposes is dead.
In his post, Cutts offered a history of how guest blogging has moved from being a reliable source of high-quality content to now being overrun with spam.
“Guest blogging is done; it’s just gotten too spammy,” wrote Cutts. “In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well.”
As Cutts’ words spread across the web, many SEO bloggers took to their own blogs to offer their take on the demise of guest blogging.
With so much being said on the topic, we’ve put together a round-up of industry reactions, summarizing comments from a selection of popular SEO bloggers.

Monday, January 20, 2014

Google Removed 350 Million Ads & Rejected 3 Million Publishers

Google announced on Friday their efforts to keep their ad network safe, in-line and trustworthy. They shared some pretty crazy stats on what that means for their ad network.
  • Removed 350 million bad ads in 2013
  • Disabled 270,000 advertisers in 2013
  • Blacklisted more than 200,000 total publisher pages
  • Disapproved 3,000,000 attempts to join AdSense
  • Disabled 250,000 publisher accounts
Google published this infographic to show their efforts in a friendly way:
click for full size
Forum discussion at WebmasterWorld.

Google Apologizes For The Hotel Listing Hijack In Google Places

I have to assume most of you by now heard about the huge mess going on with Google Maps business listing in the hotel sector? Danny Sullivan at Search Engine Land, with the team, wrote up an awesome story explaining the how Thousands Of Hotel Listings Were Hijacked In Google+ Local.
I can tell you this story was in the work for a few days and Danny broke it just the other day. It is honestly shocking how something like this can happen to huge hotel chains. It is even more shocking how Google tries to sweep it under the rug. Yea, I know Google Maps is plagued with issues, especially on the Google Places business listing side. But this is a huge mess.
In short, some how, spammers hijacked listings of hotel chains across the world, replacing the hotel's URL with a URL to book the listing on their own affiliate site. This likely ended up costing the hotels a tremendous amount in affiliate fees, which I wouldn't blame them if they didn't pay and end up suing the affiliate that did this.
Here is an example showing one listing with a hijacked URL:
Google barely said anything but now they have their community manager, Jade Wang, respond in a Google Business Help thread that no one really looks at. She wrote:

Thursday, January 2, 2014

Free Video Submission Sites List 2014

Free Video Submission Sites List 2014
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Free German Web Directory Lists 2014

Free German Web Directory Lists 2014

Switzerland Web Directories List 2014

Switzerland Web Directories List 2014

Forum Posting Site List 2014

Forum Posting Site List 2014

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Wednesday, January 1, 2014

Free Rss Feed Submission Directory List 2014

Free Rss Feed Submission Directory List 2014