Google’s Matt Cutts says Google is “now doing work on how to promote good guys.”
More specifically, Google is working on changes to its algorithm that will make it better at promoting content from people who it considers authoritative on certain subjects.
You may recall earlier this year when Cutts put out the following video talking about things Google would be working on this year.
In that, he said, “We have also been working on a lot of ways to help regular webmasters. We’re doing a better job of detecting when someone is more of an authority on a specific space. You know, it could be medical. It could be travel. Whatever. And try to make sure that those rank a little more highly if you’re some sort of authority or a site, according to the algorithms, we think might be a little more appropriate for users.”
Apparently that’s something Google is working on right now.
More specifically, Google is working on changes to its algorithm that will make it better at promoting content from people who it considers authoritative on certain subjects.
You may recall earlier this year when Cutts put out the following video talking about things Google would be working on this year.
In that, he said, “We have also been working on a lot of ways to help regular webmasters. We’re doing a better job of detecting when someone is more of an authority on a specific space. You know, it could be medical. It could be travel. Whatever. And try to make sure that those rank a little more highly if you’re some sort of authority or a site, according to the algorithms, we think might be a little more appropriate for users.”
Apparently that’s something Google is working on right now.