Saturday, December 21, 2013

Google Says It’s Now Working To ‘Promote Good Guys’

Google’s Matt Cutts says Google is “now doing work on how to promote good guys.”
More specifically, Google is working on changes to its algorithm that will make it better at promoting content from people who it considers authoritative on certain subjects.
You may recall earlier this year when Cutts put out the following video talking about things Google would be working on this year.


In that, he said, “We have also been working on a lot of ways to help regular webmasters. We’re doing a better job of detecting when someone is more of an authority on a specific space. You know, it could be medical. It could be travel. Whatever. And try to make sure that those rank a little more highly if you’re some sort of authority or a site, according to the algorithms, we think might be a little more appropriate for users.”
Apparently that’s something Google is working on right now.

Google: Duplicate Content Pollutes 25-30% Of The Web

So Google confirmed they reduced the authorship snippets from showing in the results. We know that. Matt Cutts strongly implied that there was no update on December 17th, despite all the tracking tools lighting up on that date. That implication that Google minimizes the algorithm updates before the holidays should apply to what I am seeing today - a lot of chatter, in some niches, of a Google update.
The key indicator I use is webmaster/SEO chatter. I check the chatter at WebmasterWorld and dozens of other forums and the chatter has picked up yesterday. Martin Ice Web, who is a Senior Member at WebmasterWorld but is based in Germany, is the loudest on claiming updates today. There are many who agree and see major changes and there are many threads in the Google forums with individual complaints.
That being said, one of the tools I rarely show you, because it often doesn't match the other tools, is the DigitalPoint Keyword Tracker averages changes. It is something fairly new added to the forums sidebar and this reports changes of actual rankings for hundreds of thousands of sites and I'd say millions of keywords. It is based off what webmasters enter into the tracking tools.
It showed a bit of a change on the 17th but on the 19th, it really skyrocketed, like the forums did.
DigitalPoint Keyword Tracker averages
I've emailed Google yesterday to find out if something is going on specific with rankings but I have yet to hear back.
It can be a refresh of Panda or something else but I have no confirmation from Google.