Google’s Matt Cutts: Don’t Duplicate Your Meta Descriptions

Google’s Matt Cutts, the head of search spam, released a video today providing an SEO tip on meta descriptions. Matt said, do not have duplicate meta descriptions on your site.
Matt said it is better to have unique meta descriptions and even no meta descriptions at all, then to show duplicate meta descriptions across pages.
In fact, Matt said for his own blog, he doesn’t bother to make meta descriptions for his own site.
In short, it is better to let Google auto-create snippets for your pages versus having duplicate meta descriptions.

Google Says It’s Now Working To ‘Promote Good Guys’

Google’s Matt Cutts says Google is “now doing work on how to promote good guys.”
More specifically, Google is working on changes to its algorithm that will make it better at promoting content from people who it considers authoritative on certain subjects.
You may recall earlier this year when Cutts put out the following video talking about things Google would be working on this year.


In that, he said, “We have also been working on a lot of ways to help regular webmasters. We’re doing a better job of detecting when someone is more of an authority on a specific space. You know, it could be medical. It could be travel. Whatever. And try to make sure that those rank a little more highly if you’re some sort of authority or a site, according to the algorithms, we think might be a little more appropriate for users.”
Apparently that’s something Google is working on right now.