When you're doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.
Local SEO is getting more and more complicated, and as we roll into the new year, I want to share my biggest, most important tip:
STOP Using Your Microscope In Local Search!
What do I mean by that? Put simply: A microscope is a great research tool, but it’s a flat-out awful marketing tool.
