Free Directory Site March-April 2014

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Site Harvest Directory	0	4/11/2013

Introducing "x-default hreflang" for international landing pages

The homepages of multinational and multilingual websites are sometimes configured to point visitors to localized pages, either via redirects or by changing the content to reflect the user’s language. Today we’ll introduce a new rel-alternate-hreflang annotation that the webmaster can use to specify such homepages that is supported by both Google and Yandex.

To see this in action, let’s look at an example. The website example.com has content that targets users around the world as follows:

• http://example.com/en-gb: For English-speaking users in the UK
• http://example.com/en-us: For English-speaking users in the USA
• http://example.com/en-au: For English-speaking users in Australia
• http://example.com/: The homepage shows users a country selector and is the default page for users worldwide

In this case, the webmaster can annotate this cluster of pages using rel-alternate-hreflang usingSitemaps or using HTML link tags like this:

<link rel="alternate" href="http://example.com/en-gb" hreflang="en-gb" />
<link rel="alternate" href="http://example.com/en-us" hreflang="en-us" />
<link rel="alternate" href="http://example.com/en-au" hreflang="en-au" />
<link rel="alternate" href="http://example.com/" hreflang="x-default" />