Saturday, March 1, 2014

Google's Matt Cutts Wants You To Send Him Examples Scraper Sites

Matt Cutts, Google's head spam guy, posted on Twitterthat he wants you to submit reports and examples of scraper sites or URLs that are outranking the original source.
He made a Google Doc form where you can submit the report over here. The form asks you the source URL, i.e. the original source of the content, the URL of the page stealing the content, the search results page where it is being outranked, and just an agree link.
You should keep in mind, in January 2011, Google came out with an algorithm specifically designed to prevent scrapers from ranking well, i.e. the scraper algorithm.
The best example thus far was posted by +JonDunn with a tip from Dan Barker:
google scraper example
Classic!
Anyway, I assume this means Google is going to use this data to improve or create a new algorithm in the future.
Forum discussion at TwitterWebmasterWorld & Google+.

Sunday, February 23, 2014

Bing Updates Webmaster Guidelines: Keyword Stuffing Now Off Limits

Last night, Bing has updated their webmaster guidelines adding a section about "keyword stuffing." Surprised it wasn't there from the onset? Yea, me too but truthfully, there are a ton of things they can/should add there that are not currently there.
What is new? The section on keyword stuffing, which reads:
When creating content, make sure to create your content for real users and readers, not to entice search engines to rank your content better. Stuffing your content with specific keywords with the sole intent of artificially inflating the probability of ranking for specific search terms is in violation of our guidelines and can lead to demotion or even the delisting of your website from our search results.
I verified using various caching services that the paragraph was indeed not there a day or two ago.
That being said, the language is pretty strong. If you do use keyword stuffing techniques on your site, Bing may give your site a "demotion" or even worse "delist" your site from the Bing search results.
Hat tip to +GauravGupta2014 for informing me about this.