100 SEO Tips For Small Businesses

1. No SEO means no visitors from search engines. If you don’t do it then search engines can’t categorise and rank your site for keywords relevant to your business.
2. Both on-site SEO and off-site SEO are required. You can’t achieve good results doing one without the other.
3. Start doing SEO now. The longer you leave it to start, the further ahead your competitors will be, and the harder it becomes to rank higher than them.
4. Know your competition. Find out what the sites ranking on the 1st page for the keywords that you want to rank for have done, on-site and off-site, to get there.
5. No two websites are the same. An SEO strategy that worked for someone else’s site isn’t guaranteed to work for yours because there are so many variables.
6. SEO doesn’t have to be expensive. You can get big results on a small budget if you invest time in creating good content and building online relationships.
7. SEO results aren’t instant. The results of SEO work done today might not become apparent, and might not be credited by search engines, for weeks, or even months.
8. The newer your website is, the more patient you will need to be. It takes time to build authority and trust, and until you’ve developed both, you shouldn’t expect to outrank older, more established sites.
9. Never consider your website to be finished. If you want your site to continue to rank higher, attract more visitors and make more sales, then you should always be adding to and improving it.
10. Adapt to algorithm updates. To attain and retain good rankings you need to adapt your SEO strategy as search engines evolve over time.

Local SEO In 2015 – Look At The Big Picture

When you're doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.

Local SEO is getting more and more complicated, and as we roll into the new year, I want to share my biggest, most important tip:

STOP Using Your Microscope In Local Search!

What do I mean by that? Put simply: A microscope is a great research tool, but it’s a flat-out awful marketing tool.