Google has updated their Google Places quality guidelines once again this time to clarify how you can name your business within Google Places/Google Local/Google Maps.
Jade Wang from Google pulled out the changes and posted them in the Google Places Help forums. The changes include:
- Your title should reflect your business's real-world title.
- In addition to your business's real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers.
- Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.
- Examples of acceptable titles with descriptors (in italics for demonstration purposes) are "Starbucks Downtown" or "Joe's Pizza Delivery". Examples that would not be accepted would be "#1 Seattle Plumbing", "Joe's Pizza Best Delivery", or "Joe's Pizza Restaurant Dallas".
Hopefully that clarifies things a bit better, because these guidelines are updated relatively frequently.