Business Names Google Places Quality Guidelines Updated

Google has updated their Google Places quality guidelines once again this time to clarify how you can name your business within Google Places/Google Local/Google Maps.

Jade Wang from Google pulled out the changes and posted them in the Google Places Help forums. The changes include:

• Your title should reflect your business's real-world title.
• In addition to your business's real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers.
• Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.
• Examples of acceptable titles with descriptors (in italics for demonstration purposes) are "Starbucks Downtown" or "Joe's Pizza Delivery". Examples that would not be accepted would be "#1 Seattle Plumbing", "Joe's Pizza Best Delivery", or "Joe's Pizza Restaurant Dallas".

Hopefully that clarifies things a bit better, because these guidelines are updated relatively frequently.

Google's Advice On Infinite Crawl Pages & SEO

Google's John Mueller, Maile Ohye, and Joachim Kupke co-authored a technical blog post on the Google Webmaster Blog on how to make infinite scroll pages more search engine friendly.

The issue, as you can understand, is that GoogleBot and crawlers can't scroll down a page and thus can't load more content with that action. In Google;s blog post, they announced the definitive guide on how to make infinite scroll pages more search-friendly.

In short, Google is recommending that you convert the infinite scroll page to paginated series by using the HTML5 History API. John even made a demo page of infinite scroll that is search engine friendly.